In Tromsø we saw Sami people in national dress for the Norway Day parade. But here in Finnmark it is a privilege and a delight to meet Sami like this woman, who have dressed up for no reason other than to go shopping. This lovely woman was flattered and delighted to pose for me.
Sami people are still actively herding and farming reindeer and you have to drive with care to avoid hitting them (reindeer, not the Sami, I mean).